As of January 1, 2025, BITEC has announced the consolidation of its roof coatings under the Storm Breaker™ brand, integrating products such as Impersol roof coatings into this unified line. This strategic move is designed to streamline inventory management, enhance plant operations, and reduce market confusion by offering a comprehensive selection of silicone, SEBS, acrylic, and urethane coatings under a single, widely recognized brand. The Storm Breaker brand, originally acquired through BITEC's acquisition of Viking® Products Group, has earned significant industry recognition for its versatility and superior performance in restoration coatings. By consolidating its existing coatings under the Storm Breaker name, BITEC aims to focus its sales efforts, improve brand clarity, and provide an extensive range of solutions for various roofing applications. In addition to the Storm Breaker line, BITEC will continue to promote its aluminized coatings under the MAC™ brand and its line of adhesives under the PMA™ brand, ensuring a well-structured and distinct product portfolio for its customers.